According to Poland's Chief Statistical Office, 13% of the population lives in extreme poverty. In late 2005 23% of Polish households had income below the subjective limits of penury. Kompania Piwowarska recognizes this grave problem by having inaugurated the first edition of a social campaign last year titled 'For What It's Worth' (details at http://www.warto.eu ).

KP intends to draw the public's opinion to the problem of social exclusion on account of poverty. We are part of a gloabl company -  SABMiller plc.- and hence we feel responsible for tackling burning social isues. This is part of our business culture and our mission.Our initiative makes it easier to help the most needy. This is why we have decided to use the 'For What It's Worth' campaign to involve non-governmental organizations: specialists bringing help to the needy on a daily basis. We trust their innovtive spirit.

We do realize that our activities address just a tiny part of the needs but we hope that we will manage to change people's attitudes towards social exclusion and encourage them to get involved in solving the problem.

Moreover, we interprete our social responsibility as the duty of assisting those in need and the relevant institutions. We take care of many foundations, finance Christmas gifts for children from poor families and buy clothing for the poor. The list of hospital medical equipment sponsored by Kompania Piwowarska is very long. Charity is part of our company's philosophy. We enjoy assisting those who need help.